James Herbst and Brandon Herbst
James R. Herbst is a respected financial specialist and co‑founder of Safe Money One, with over 29 years of experience in insurance and financial services. His signature program, Safe Money Radio, airs weekly on KKNT AM 960 in Phoenix and provides pragmatic, faith-aligned strategies for protecting and growing retirement assets with minimal market risk.
Over the years, James has become a trusted guide—explaining how to achieve growth through tailored approaches such as indexed annuities, risk management tools, and tax-advantaged planning. His mission is to help listeners retire confidently, free from anxiety about market volatility or media headlines.
Whether you're nearing retirement or simply seeking a robust financial foundation, Safe Money Radio delivers digestible insight and actionable guidance built on decades of industry experience and real-world wisdom.
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James is the Co-founder of Safe Money One and host of Safe Money Radio. James has made his career of 29 years in the Financial Services and Insurance business. James has a passion for helping clients understand how they can have growth without the market risks that a traditional approach may face. James accomplishes this with a planned, custom-tailored approach to his client's situation that’s designed to protect them from any market downside and yet provide for the retirement account to grow and flourish. This approach combined with the right planning allows his clients to put in place a worry-free guaranteed lifetime income plan. This guaranteed method means they never have to worry about running out of money during retirement regardless how long they live.
